The concept of hen night is half a century old. Although the grooms benefited of this special event for a longer time, the 1960's was the moment when the same concept was beginning to apply in case of women too. The parties thrown in honor of the bride started to became more famous and socially accepted and recognized in the 80's.
Nowadays, one of the most important moments in a woman's life is accompanied by a party organized in most cases by the bridesmaids or by close friends of the bride. The event takes place a few days before the wedding and it can be extended to several days.
Organizing a hen night party requires knowledge of the bride, of her interests and her taste. Some bridesmaids go for a nice lunch or a pleasant dinner at a favorite restaurant, others plan a more elaborate party that includes travelling but most often they choose the option of organizing an indoors party.
When it comes to the last type of party, the preparation of the event is essential. The theme chosen will determine the option for accessories such as dress costumes, beauty accessories, personalized T-shirts, hoodies or stockings. All are specially designed to fulfill all ideas, as crazy as possible in order to make the party a memorable event. Going over the board is the main purpose of the event.
Even though the first book for planning hen night was published only in 1998, the offer available on the market in terms of hen night accessories is practically unlimited. Each type of accessory comes with a wide range of options out of which women can make their pick. Therefore, the key for the success of such a business is creativity. It is about bringing new and original ideas in terms of types of accessories the company can offer.
Furthermore, the creative team will usually get better results if they are familiar with such an event. It is essential that responsible employees in this area are in constant touch with the newest trends in terms of hen parties, even setting new ones of their own.
It is generally accepted that efficient advertising is one of the most important drives to the success of the business. However, in case of hen night accessories the best type of advertisement is how happy and surprised were the participants with the products they have purchased. They will pass the information to their circle of friends and in case an opportunity occurs and the feedback was favorable, they will buy from the same company.
You can view a variety of hen night accessories and new ideas for your hen night from Girly Night Out.
Article Source: http://EzineArticles.com/?expert=Jack_Wogan
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